AI

How can we ensure responsible AI in marketing?

Organizations are increasingly investing in AI systems and tools to enhance business processes and maximize value. AI’s integration with businesses is expanding globally, with recent estimates suggesting that about 42% of companies are using AI in some way, and AI investment is forecasted to reach $200 billion globally by 2025. Generative AI has accelerated this further, with creative industries in particular …

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The role of LLM monitoring in today’s landscape

In the current technological landscape LLMs have emerged as powerful tools that are transforming many areas of daily life. Effective LLM monitoring ensures accuracy, reliability, and ethical compliance, addressing challenges such as bias detection, misinformation prevention, and maintaining user trust. This blog post explores the essential role of LLM monitoring, including its significance, the challenges faced, …

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